Sunday, June 16, 2013

Convergence Culture: Where Old and New Media Collide

           Recently, I’ve become enamored with the new #XboxOne due out by Christmas. The idea that I will be able to walk into a room, declare that I want to watch the newest Glee episode, and it pops up on my television seems so futuristic and unreal. This new technology has been in the works and buzzing around the digital water cooler for quite some time now. I find myself googling, reading technology blogs, and chatting on Facebook with friends about what to expect from this new, shiny box of wires.  Simultaneously, I find myself delving into Convergence Culture by Jenkins which focuses on how discussion online has created an age where people ‘chat’ in a digital format, thus creating a new culture.
            Jenkins wouldn’t really care about the new Xbox, but he would be interested in next week’s E3 conference which will be streamed live over the net and will create more buzz and speculation that will be discussed and dissected for weeks to come. He might also be wondering why the introduction of the Xbox is slated for this Christmas, rather than sooner. The answer can be found in various forums spread across the web, in which the hype for the new PlayStation has forced Microsoft to act now after its 8-year hiatus from the console wars.
            This integration of the different media formats has spilled over into classrooms everywhere. At Emma K. Doub ES, students of all ages are configuring technology in a way that focuses on integration and active participation. The focus is shifting from a personal online environment to an educational one. For my generation, some know how to manipulate the internet and seek out information that is useful to our own amusement while others are still working to figure it out. In the generations to come, this convergence upon social media will be automatic and natural, with a collection of fans who influence the culture based solely on instantaneous opinion. This driving factor makes me think ahead as I anticipate what even the Xbox after this one will be like.


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